transitive verb. 1a : to guide on a way especially by going in advance led the officers to his hiding place. b : to direct on a course or in a direction a road leading the traveler to the heart of the city. c : to serve as a channel for a pipe leads water to the house. 2 : to go through : live lead a quiet life Many people are looking final expense leads in 2021.A sales lead is a person or business who may eventually become a client. Sales lead also refers to the data that identifies an entity as a potential buyer of a product or service. Businesses gain access to sales leads through advertising, trade shows, direct mailings, third parties, and other marketing efforts
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